"Just having a title or a position doesn’t make you a leader. You have to earn the trust and respect of the team that you're leading."

Gear Up for Growth

With Jean Caragher

For CPA Trendlines

In the latest episode of Gear Up for Growth, Carla McCall, managing partner of AAF CPAs and chair of the AICPA, shares valuable insights into leadership transitions within CPA firms. As the industry faces a generational shift—with 75% of current CPAs expected to retire in the next 15 years—McCall's experience highlights the importance of planning for the next wave of firm leadership.

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During the conversation, McCall recounts her journey, beginning when she joined AAF in 1995, then becoming a partner at AAF in 2003, and eventually becoming a co-managing partner in 2011. She emphasizes the importance of having a firm-wide succession mindset, where every leader is responsible for mentoring and developing their potential successor. One key factor in AAF’s smooth transition was a structured Managing Partner in Training (MPIT) program designed to prepare future leaders for the complexities of running a CPA firm.

McCall reflects on her challenges in building trust and influence as a new leader. She stresses that leadership goes beyond simply holding a title—it requires earning respect through authenticity, feedback, and focusing on helping others succeed. Her journey to sole managing partner in 2020 demonstrated the power of aligning leadership around vision and strategy while empowering operational leaders to make day-to-day decisions.

McCall's advice to CPA firm leaders? Start succession planning early, foster a culture of candid feedback, and align your team around a shared vision. With the right mindset and preparation, transitioning leadership can lead to a stronger, more resilient firm.